Slotegrator’s Interview with a Head of Product at OneTouch

Slotegrator connected with OneTouch Head of Product Madis Raus to find out more about how the game developer shot to the forefront of the industry – and what expectations the company has for the future.

OneTouch is a developer of premium-quality, mobile-first iGaming content. Founded in 2015, the developer has a presence in regulated markets around the world and offices in Estonia, Ukraine, Spain, Malta, and the Philippines, and is frequently mentioned in many casino news articles. The company’s focus on single-touch interactivity has grabbed players’ attention, with the average player making over 3000 bets and spending over 800 minutes in gameplay every month.

Slotegrator caught up with OneTouch Head of Product Madis Raus to find out how the company found success so quickly – and how it plans to keep its momentum going into the future. Madis Raus was speaking about the company’s objectives and the factors of its success. He highlighted the importance of mobile-first casino games as the direction for development. In addition to this, during the interview, Madis discussed mobile usage and gameplay as a part of everyday life. He has said that the number of companies, which develop games for mobile operating systems is constantly growing. That is why it is of high importance to reach the target audience.

The interviewee also spoke about the strategy, which the company used to develop. He noted that, initially, the products were aimed at various markets without being bound to any particular jurisdiction. The company achieved good results and got great feedback from the various markets. However, Madis Raus has said that players differ. This mostly touches upon demographics. Different generations prefer different casino products. For example, millennials and Gen Z players look for more social experiences than their older counterparts. That is why a wide range of games is a must-have for any casino.

What is more interesting, the biggest revenue is generated by players who choose classic casino games like blackjack, baccarat, and roulette, but the number of slot players is also growing. As a result, the company has focused on immersive slot titles, which are simple and interesting.

Speaking about the marketing strategy, Madis Raus has noted that there is no one-size-fits-all approach. Bonusing is still one of the fundamental methods of attracting and retaining online casino players. He has added that many brands now use gamification tools and techniques to acquire more users.

The interviewee touched upon the question of live casino games and their future. According to him, it is expected that the majority of users who try live games will become regular players.

Madis Raus spoke about the influence of the global pandemic on business and searching for new opportunities. He confirmed that the absence of live events had an impact on business development, networking, and commercial opportunities for the entire industry. At the same time, the online sector wasn’t damaged much by the pandemic and crisis. It is vice versa – some companies see an increase in revenue.

The full interview is available at this link.

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